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Some Background Questions For [advertising] Methods

An Inside Look At Quick Systems Of

Anne Tolstoi Wallach, 89, novelist who drew from her advertising agency experience

Ms. Wallach was paid an advance of $850,000 for “Women’s Work,” in which she chronicled the rise of a woman in a profession when sexism and gender discrimination were barriers. Upon graduating from Radcliffe College in 1949, Anne Tolstoi Wallach aspired to join the ranks of respected poets. “I was going to be Edna St. Vincent Millay, at the least,” she told People magazine in 1981 . “I spent my whole college life sending poems to The New Yorker. I had a closet papered with rejection slips.” Instead, she turned to crafting other bursts of brief, finely wrought phrases — the kind used in advertising, where her work included a campaign for the National Organization for Women: “Womanpower: It’s much too good to waste.” Then, at 52, she published “Women’s Work” and was paid an advance of $850,000 — reported then to be the largest ever for a first novel by an unpublished author. Drawing from her life, she chronicled the rise of a woman through the ranks of the advertising profession when sexism and gender discrimination were barriers at every turn. The day's top stories delivered every morning.

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